Innovation
Novel solutions that meet business needs by meeting user needs
Big picture
I understand + communicate the context + future impact of designs
Systems thinking
I design for simplicity, consistency, and long-term sustainability
Highlighted projects
Evolving a Design System + Handoff Process
When the Optum Store design team switched to working on Optum Now, I updated the Optum Store design system and handoff process.
Opportunities
Implement new Figma functionality (variables) to allow quick, system-wide, brand updates
Improve design consistency between designers
Reduce discrepancies between designs and code
Solutions
Apply color and responsive variables to components and blocks
Review designs for consistency before handoff
Train designers how to increase design clarity for developers
Results
Quickly updated design system to accommodate multiple brand pivots
Vast improvement in design consistency sitewide
Reduced time in QAT and number of Jira issues flagged by designers
Ethnography + CX Concepts for a New Segment
We conducted an ethnography across two U.S. markets to explore a new segment and develop targeted CX solutions.
Opportunities
Deepen understanding of a segment with growth potential
Increase brand loyalty through novel and relevant customer experiences
Identify solutions for immediate and long-term implementation
Solutions
I created 16 participant snapshots, and co-edited a video of key themes
We presented 6 CX solutions that appealed to users and stakeholders
Used now-near-far framework, ensuring at least one solution per timeframe
Results
Our rich research artifacts helped other departments understand the segment better
The CX team began implementing 2 solutions immediately, and at least 2 others farther out
Our client reached out to us later to do more work for them
Creating Stimuli for Global EV Concept Research
I created digital stimuli and helped build the physical prototype for a concept electric vehicle (for research in 5 international markets).
Opportunities
Generate brand excitement through innovation in the EV market
Build a product geared toward a newly identified customer segment
Include features that will have broad appeal in multiple countries
Solutions
I created prototypes to represent potential dashboard interactions
I helped refine segment-preferred concepts from previous research
We referenced global research to identify functional overlaps between target markets
Results
The physical prototype generated a lot of excitement among participants
We learned some features were too focused on (construction) contractors
I learned a lot about developing a complex physical product with a cross-functional team
